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"The best, the brightest, and the most innovative writer we've ever met."
Tenneco Corporation

 
Corporate NamingCorporate Positioning | Product Positioning 
"AltraSan, Eco360, Aero Force, EcoSentry"
- AmRep

"MuseLetter"
- BFS Innovations

"Front Yard, Ground Force, Earth Works, Task Tamer, Everyard"
- Wal-Mart

"Lawn More, EverLawn, GroundForce, HarvestStar, WorkPride, GreatScapes, Mighty force, GroundsKeep, Gard-N-Gro, Everyard 
- UnionTools

"Agilis, Agilis Power, Opteva, Quixar, Nexent (Software), Connexis, Celaris, Sofcision, Velocia, Momentix, Accurix Voting Software, Vectra"
- Diebold, Inc.

"Sensa-Trac"
- Monroe Tenneco

"Wee-Waffle Blocks"
- Little Tikes

"Grow - With - Me, NexStep, Stage II "
- Century Products

"Made-By-Me"
- Bucilla Craft

"Smart Menu, Airsations, Body Refiner, Earth Actives (US); Apura (Japan); Gevan, Occutel (Europe)"
- Amway Corporation

"Sentry 2000"
- Steelastic Corporation

"STARZ"
- SuperClub

"FilmPlus"
- Pepsico

"Javalanche"
- Coffee Industry, NA

"Oasys, InfoStructure, TruBridge, Flexent"
- Bayer Corporation

"Filmax, StainSolv, InShield, EverSmooth, MicroTite"
- Sherwin Williams

"RunWise"
- Parker Hannifin

"Acedon, Thermeon, Nextra, Thermium"
- Nexeon Aero Gels

"Dura Built, Garden Star, Great Scapes, Provantage, Garden Life" 
- Lowes Home Improvement

"Play With A Full Deck"
- Plaid

"Mexigo"
- Mexican Restaurant Chain

"Powersphere, CleanSonic, PowerCast, Procision, Platinum Force, Royaliance, PowerForce"
- Royal Appliance Manufacturing, Inc.

"Axess"
- Complient

"Geoasis"
- Proforma Single Source

"WideStrike"
- DOW AgroSciences

"Softex, One Touch"
- Henkel

"NexPak"
- Palladium Partners

"Night Tone"
- Pharmacia & Upjohn

"Age Kind"
- Artistry Cosmetics

"KENERF"
- Hasbro-Kenner

"People Coaster, Framedia"
- Image Matters

“GreenLogix”
- Louie Strike

“Decknowlogy”
- Sare Plastics

"Prosider"
- NovaGard

“Zmores”

 
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