"Extraordinary gift of turning a phrase into a great advantage."
Exxon International

 
Corporate NamingProduct Naming | Product Positioning 
  • "Life's A Work Out" - Speed To Win

  • "Pure Information Performance" - Direct Opinions

  • Wintroduction - "Mine Your Business...Better" - Direct Opinions

  • Winfluence - "The Right Return on Information (ROI)" - Direct Opinions

  • Winformation - "Information Empowered" - Direct Opinions

  • Rewin - "Where 'Know' Means Yes!" - Direct Opinions

  • "Why Sneak When You Can Snack" - Shearer's Foods

  • "The Best Idea Advice Ever Had" - Chief Executive Network (CEN)

  • "We Make Owning It Easier" - Rent America

  • "Where Imaginations Play" - Picture Me Books

  • "All The Care, All The Color" - Bonne Bell

  • "You Put More Than Your Trust In Us" - Century Products

  • "We Fit Your Future" - Fitness Quest

  • "The Right People ... The Right Telephone Company" - Alltel

  • "The Smart Great Taste" - Amway Corporation, Snack Sense

  • "The World ... In One Place" - Time Warner Communications

  • "Never Thirst For The Ordinary" - Amway Nutrilite Strive Sports Drink

  • "We Put Information In Its Place" - ComDoc-3M

  • "We Go Beyond Getting It There" - Roadway Express

  • "Freedom Of Speech" — Southwestern Bell

  • "The Better Deal Behind The Wheel" - BP-PM Express

  • "Image Through Vision" - InaQuest

  • "Our Name Carries A Lot Of Weight" - Roadway Services

  • "Aim For Athens" - Amway FIBA World Championships 1998

  • "Leaves Your Skin Looking As Young As You Feel" - Pharmacia & Upjohn

  • "Imagine What's Next" - Time Warner

  • "The Invisible Luxury" - Amway Corporation, Air Freshener Line

  • "Expect The Value ... Experience The Difference" - First Communications

  • "Encouraging Humanity In The Workplace" - Heart 2 Heart

  • "Your Future's Reference" - Franklin Covey

  • "Priceless Pictures ... At A Perfect Price" - AGFA/Wal-Mart

  • "The Futures Address" - Center For The New West

  • "Connect To The Power Of..." - Proforma

  • "Now Information Has Come Of Age" - Avellent

  • "The Science of Friction" - Lyon Development Corporation

  • "Anything Else Is A Broom", "Big On Dirt ... Small On Hassles"
    - Royal Appliance Manufacturing, Inc.

  • "One Number ... One World" - OnlyOne

  • "Masters In Degrees" - United/Trane

  • "Furnish Zings","We Specialize In Beauty", "Don't Just Sit There ... Sit Here!",  "Where Sitting Gets A Standing Ovation!", "Our Masterpieces Come On A Frame!", "Free-Nancing" - Sofa Express

  • "Everything Now" - PacifX

  • "We Are the 'Haul Of Fame' Company", "We Transport Success", "Our Transporters Are REALLY Craftsman Ships" - High Tech Trailers, Inc.

  • "Don't Play It Safe - Learn It Safe", "Surround Your Workplace In Safety!", "It's Making A Living - Safer" - ICWUC

  • "We Implement Quality", "We Measure Our Success In Yards!", "For Over 100 Years, Tools For An Honest Days Work" - UnionTools

  • "Our Paradigm is The Shift" - MetaMatrix

 

 

 

 
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