interview
process; within 10 days presented 400 campaigns focus
group conducted; marketing team selected final campaign
Never
Thirst For The Ordinary
sports drink
interview
process; within 14 days presented 350 campaigns; internal
voting conducted on preliminary selections; final selection
made
The
Smart Great Taste
healthy snack line
interview
process with 10 employees; 18 days later presented 327
positioning statements; product line positioning statement
chosen
Anything
Else Is A Broom
interviewed
with several of Wendy's marketing firms; 2 weeks later
came back with over 300 positioning candidates; clients
selected their top 10; final selection made between corporate
and agencies
We
Have No Arch Rival
2
hour interview process; within 14
days presented 185 positioning statements; internal voting
conducted; final selection made
