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interview
process; back within 14 days; 1 refinement session with
all creative done offsite; final name one of several hundred
submitted
|
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Softex
bathmat product line
|
Europe
|
interview
process; performed linguistic testing; within 14 days
faxed 750 names; conducted focus groups; final selections
made which cleared trademark
|
Occutel
eye wear line
Gevan
jewelry line
|
|
|
interview
process; within 11 days presented 250 names; internal
voting conducted; final trademarked selection made
|
AgeKind
skincare line
|
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2
hour
interview process; within 16 days presented 675 names;
internal voting conducted; final trademarked selection
made
|
Body
Refiner
body lotion line
|
|
|
interviewed
with marketing personnel; client needed
name for new investment tool; 350 names submitted; pared
down to 40; client's final choice with trademark ability
|
Sectrum
investment tool
|
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|
interviewed
8 product managers, designers, engineers, also spoke with
their agency; an excess of 400 product names; after 4
meetings their selections were made based on the trademark
ability of 12 of the names; final selection
|
Sensa-Trac
shock absorber
|
|
|
one
day interview with 15 team members from Global Communications
& Marketing to create an overall name & sub-name
for their ATM software; 750 umbrella names & 565 sub-names
created; 1/2 day session with team to narrow final selection;
final names with trademark chosen
|
Agilis
umbrella name for ATM software
Agilis
Power
sub name for ATM software
|
|
|
one
day interview with 10 members from Global Communications
& Marketing, plus 7 team members via teleconference
from Latin America; 14 days later submitted 470 names
for their new ATM hardware; collectively pared it down
over the next 3 weeks to 15 candidates; then 5 candidates;
final name selected and cleared worldwide trademark
|
Opteva
ATM hardware
|
|
|
one day interview with 15 team members from Global Communications & Marketing to
create an overall name & sub-name for their ATM software; 750 umbrella names &
565 sub-names created; 1/2 day session with team to narrow final selection;
final names with trademark chosen; the name Vectra was chosen out of the over
all list that Diebold purchased |
Vectra
Multimedia Interface |
|
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|
half
day interview with 16 product managers and their legal
department at their Indianapolis facility; their name
needed to address pests on cotton plants; delivered 10
days later approximately 250 candidates; with a 2nd and
3rd creative sessions over the next 30 days; their final
selection with trademark clearance was made
|
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WideStrike
pest control chemical
|
|
|
|
interview
process with 10 employees; 18 days later presented 335
names; follow up meeting to select final choices
|
|
Procision
Carpet Jet
Royaliance
|
|
|
|
2
hour interview process; within 14
days presented 345 names; internal voting conducted; final
selection made
|
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AirEssence
air freshener line
|
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interview
process; back within 10 days to CEO; he selected final
new product name which cleared trademark |
|
Axess |
