AAA, Boston
—National campaign development
ACG, Philadelphia Chapter
—Branding Seminar
Advertising Audit Service, Toronto
—Creative workshop, seminar
AEP, American Electric Power
—New Product Naming, Corporate
— Positioning, Branding
Aerojet General
—New Product Positioning
Aleris International
—Corporate Naming
All-American Soap Box Derby
—Marketing Campaigns
Alltel
—Corporate Positioning, Campaign
—Development
American Design Group
—New Product Branding
American Greetings
—Character Concept, New Product
—Concept
American Tool Companies
—New Product Naming
Ameritech Pages Plus
—Positioning, Direct Mail
Ameritech Publishing, Troy MI  
—Corporate Positioning
Ames / True Temper  
—New Product Naming
AMT, Advanced Materials & Technology International
—New Product Naming
AmRep
—New Aerosol Product Naming
Amway Corporation
—Services included Age-Kind Trade
—Name & NutriLite Herbal Line Name &
—Positioning  
Amway Europe Limited
—Naming - 4 categories; Children &
—Infants, Hardware, Gevan - Jewelry,
—Netherlands, Occutel -
—Optical,Netherlands
AON  
—Client Services
Auto Shopping Network 
—Product Development
Aultman Hospital
—Corporate Positioning, Direct Mail
Avalanche Cash Flow Systems
—Account Services
Batteries Plus
—Account Services
Bayer Corporation
—Ad Campaign, Corporate Positioning
Beatrice Cheese, Inc.
—'County Line Deli ' - Brand Positioning
Beech Brook
—Fund Raising, Advertising Campaign
B.F. Goodrich Aerospace
—Corporate Identity
B.F. Goodrich Team T/A  
—Ad Campaign
B.F. Goodrich Wheel and Brake
—Ad Campaign
BFS Innovations 
—Client Services
Barbour Grammer Racing
—
Barmet Aluminum
—Overall Corporate Positioning
BluePoint Capital
—Client Services
Boler Corp
—New Product Naming
Bonne Bell
—Ad Campaign, Corporate Positioning,
—Design
Boy Scouts of America
—Fundraising
Bucilla
—Avon Line, Retail Craft Development,
—Toy Concept, Craft Concept,
—Packaging
Canadian Club
—Sales Promotion
CasTech Aluminum
—Corporate Name
Caxton Growth Partners
—Client Services
Cedar Point
—Sales Promotion
Celloglas, North America
—Public Relations
Center For The New West
—Corporate Positioning
Century Products, Co.
—Product Positioning, Corporate
—Positioning
Century Products, Co.  
—Car Seat Naming - Overall Line &
—Individual Car Seat
Certified Auto Centers 
—Brand Naming
Chief Executive Network (CEN)
—Corporate Positioning
Ciempo De Mercadeao, Columbia, South America 
—On-Air Branding - TV
Cincinnati Milacron
—Product Naming
Circulation Sales, Inc.  
—Corporate Positioning
CitiBoards, Salt Lake City, UT  
—Branding, Promotional Campaign
—Development
Citizens For A Smoke-Free America
—Rename, Ad Campaign
Coke USA 
—Trade Name, Label Design
Cole National
—Campaign Development, Point of Sale
—Things Remembered / New Product
—Development
Comdoc
—Ad Campaign, Positioning
Concept Development Institute
—Naming
Conrad's Tire & Service Centers  
—Advertising Campaign
Consumer Direct  
—Positioning
Corelle  
—New Line Name
C.O.S.E.  
—Naming & Positioning of New Web Site
Country Home Furniture  
—Corporate Naming, Corporate Positioning
CPR Prompt  
—Corporate Naming
Creative Marketing Services  
—Outdoor, Print Media
Cub Cadet Lawn Tractors  
—Product Positioning
Daily Juice
—Sales Promotion
Daimler Chrysler/Sterling Trucks
—New Family Name for Five Models
Decision Point
—Corporate Positioning
Diebold, Inc.
—Product Naming, Cash Machine Name
Direct Opinions
—Name, Positioning
Distinct Development, Inc.
—Client Services
Diversitech
—Positioning
Dix & Eaton
—Branding
Dow AgroSciences
—Product Naming
Dragway 42
—Advertising Campaign
Dunlop Tire
—On Sight Promotion, ESPN-30 Sec.,
—Direct Mail Promotion
EASCO Aluminum
—Mutli-Media Presentation
Eller Media Company, Augusta, GA
—Creative Services
Enterprise Group, The
—Client Services
ESSCO, Electric Sweeper Service Co.
—Corporate Positioning, Print
—Advertising
Eureka Vacuum  
—New Product Positioning
Evenflo  
—New Product Concept 
ExelSoar
—Corporate Naming and Positioning
F.I.B.A. World Basketball Championships
—Advertising, Campaign and Positioning
Fabulous-Furs
—New Product Naming and Positioning
Federal Express  
—Ad Campaign
Film Plus - Pepsi Label
—Trade Name
Finish Line , The 
—Trade Name
First Communications  
—Corporate positioning
First Energy  
—Ad Campaign, Direct Mail
Fitness Quest  
—Product Positioning, Corporate
—Positioning, Ad Campaign
Flair Communications, Chicago
—Product Positioning
Flair Communications, San Francisco
—Product Positioning
FRAMEDIA 
—Brand Naming
General Electric, Nela Park  
—Package Design
GenCorp  
—Product & Corporate Positioning
General Tire  
—Ad Campaign
Genie Stack Vac  
—Point of Purchase Development
Global Exeter
—Client Services
Goodyear Tire & Rubber
—Brand Development
Grace Hospital/Health Kind
—Corporate Naming
Great Lakes Integrated
—Client Services
Hagen & Sorensen, Denmark  
—Branding, New Product Label Design
Hasbro Toy Group
—New Product Development 
HealthNet Foundation
—New Product Naming 
Hendrickson
—New Product Naming 
Henkel 
—Services included New Product
—Development & Corporate Positioning
Herman Miller, Inc.  
—New Product Naming
High Tech Trailers, Inc.
—Advertising Campaign,
—Corporate Positioning
Hiram Walker
—Sales Promotion
HomeCare Industries
—New Product Naming & Positioning for
—Wal-Mart Filter Program
ICWUC  
—Advertising Campaign,
—Health and Safety Training,
—Product Positioning
IGI Corp.  
—DeBeers, New Product Naming
Image Matters  
—New Product Naming and
—Development
IMG International Management Group
—Endorsement Positioning
IMG Technologies  
—New Product Naming
Integrated Marketing Technologies  
—Client Services
Inventure Place
—Promotional, Naming
Intermills International, Holland
—Brand Naming
Jaffe Associates, Washington, DC
—Campaign Development - 'Roffler'
Karcher Vacuums
—Advertising Campaign
Kelly's Crafts
—Brand Naming, Positioning
Kenner Products  
—New Product Development
Knight Ridder
—Promotional Branding
Knowbase Networks
—Client Services
Lawson Mardon Group, N. America
—Public Relations

Levick Strategic Communications
Washington, D.C.
—Client Services
LCI International
—Corporate Positioning
Lentz USA Muffler  
—Corporate Positioning, Advertising
—Campaign
Levick Strategic Communications  
—Client Services
Lift Up America
—Marketing Campaigns
Lowes Home Improvement
—New Private Label Product Naming &
—Positioning
Lyon Development
—Branding
Maaco Auto Body
—Brand Positioning
MADD
—Ad Campaign, PSA, Collateral
Market Zing
—Corporate Name
Maryland Special Olympics
—Ad Campaign
Mattel Toy  
—New Product Concept - 'Barbie' Brand
Mattress Warehouse, Mid-Atlantic
—Promotion, Direct Mail
Med-Center Group
—Corporate Identity, Corporate
—Positioning. Naming, "Healthworks",
—Direct Mail
MedPartners  
—Direct Mail, Recruitment
Medical Milestones
—Branding Services
Medical Mutual of Ohio
—Product Naming
Meredith College, Raleigh  
—Positioning, Ad Campaign, Collateral
Meridian
—New Product Naming
Michael Jordan  
—Time Jordan, Promotion
Mid Atlantic Pepsi
—Label Design, Promotion
Milk Marketing Association  
—Corporate Naming
Monroe Shock Absorbers 
—Brand Name, "Sensa-Trac"
Movie Channel 
—Flair Communications, Brand
—Promotion
N.A.S.A.  
—Branding
National Consulting Strategies, Silver Spring, MD
—Ad Campaign, Promotion
Novagard  
—New Product Naming
NUMA  
—Cendant Corporation, Naming, Ad
—Campaign
Nutri/Systems
—Ad Campaign, Direct Mail
OnlyOne 
—Corporate Naming
Ortho/Chevron Oil 
—Point of Sale, Packaging, Branding
Our Pets  
—New Product Concept, Naming
Overton's  
—Catalog, Product Positioning
Owens-Corning  
—Ad Campaign, Positioning
PacifX
—Corporate Naming, Corporate
—Positioning
Palladium Partners, NYC  
—Corporate Name - NexPak
Parker Hannifin Corp. 
—Ad Campaign, Direct Mail,
—New Product Naming
Parker Hannifin/Fluid Connectors 
—Sales Promotion/Sales Kits/Direct
—Mail
Pepsi/Sea World  
—Cross Promotion
Performance, Inc., Raleigh, N.C.
—Corporate Positioning, Brand Naming
—Product Positioning
Pharmacia & Upjohn Skin Care
—Brand Naming, Skin Care Product
—Specific Naming & Positioning
Phillips, Inc.  
—Brand Positioning
Pizza-Hut  
—Bigfoot Promotion Campaign
Picture-Me-Books
—Corporate Positioning, Ad Campaign,
—Brochure Theme
Polar Products
—Client Services
Poppe Tyson
—Naming, Sales Promotion
PriceWaterhouse Coopers  
—Branding Seminar Philadelphia
Procter & Gamble, Corporate New Ventures  
—Brand Naming & Positioning
Proforma   
—E-Commerce Naming & Positioning
R.J. Reynolds  
—Sales Promotion,  Brand Development
Ravens Metals / Trailer Division  
—Ad Campaign
Rehnborg Center, Los Angeles, CA
—Positioning
Rent America, Inc.  
—Corporate Positioning, Ad Campaign,
—Corporate Logo Design
Retail Planning Associates  
—Specialty Retail Concept
Roadway / Roadway Express  
—Corporate Positioning, Ad Campaign
Roche / Roche Vitamins  
—New Product Naming
Roffler Hair Care Products
—Branding, Campaign Development
RoseArt  
—New Product Naming and Positioning
Royal Appliance Manufacturing, Inc.  
—New Product Naming
Rubbermaid  
—Point of Sale, Positioning
Sabare 
—Corporate Naming & Client Services
SageFire  
—Corporate Positioning
Salisbury University
Perdue School of Business
—Client Services
Sam's Club
—Corporate Positioning
Shearer's Food, Inc.
—Branding, Snack Line - Naming &
   Positioning
Sherwin-Williams   
—New Paint Ingredient Names/
—Home Depot
Sherwin-Williams Graphic Arts  
—Brand Naming
Showtime/Flair Communications
—Sales Promotion,  Direct Mail
Small Business News  
—Corporate Positioning
SMG, Cinci, OH  
—Corporate Name & Positioning
Smith Dairy
—Packaging, Ad Campaign
Snack Sense - Amway Corp.
—Packaging - Europe
Sofa Express
—Marketing & Product Campaigns
Sohio Truck Stops of America  
—Ad Campaign
Southwestern Bell  
—Ad Campaign
Speed To Win  
—Corporate Positioning & Product Naming
Spiral Stairs of America  
—Client Services
Springwater Enterprises  
—New Product Concept
St. Jude Children's Research Hospital
—Fundraising
Stadium Sports Stores
—Specialty Retail
Steel Service Center Institute
—Ad Campaign
Starz
—Product Positioning
Steelastic Corporation of America
—Brand Name, Sentry 2000
Sughre Mion
—Client Services
Super Club, Dallas, TX 
—Brand Name - STARZ
Supply Chain Edge 
—Client Services
TA-Truck Stops of America  
—Ad Campaign Development
Technical Consumer Products, Inc.  
—Corporate Positioning and Marketing
   Campaign
Techtronic  
—New Product Naming
TempsPlus  
—Trade Name, Corporate Identity
Tenneco Corporation
—Brand Naming
Texsun Juice Company
—Brand Positioning
OnlyOne 
—Corporate Naming
The License Bureau
—Client Services
Thetawave Incorporated
—Client Services
Things Remembered  
—Christmas Promotion, Point of Sale
Those Characters From Cleveland  
—New Product Concept
Time Warner Communications
—Corporate Positioning,
—Branding-News Channel
Time Wise, Inc.
—Trade Name, Corporate Positioning
TrackTime International
—Corporate Positioning & Ad Campaign
True Temper
—Product Naming
TwinLabs
—Marketing Services
UHU - Glue Adhesives; Europe
—Brand Positioning
U.S.N. Blue Angels  
—Air Show Ad Campaign
United Way 
—National Campaign Strategy
United/Trane 
—Ad Campaign, Launched "Masters of
—Degrees" Campaign
UnionTools
—New Private Label Product Naming &
—Positioning
University of Pacific McGeorge School of Law, Sacramento, CA 
—Umbrella Positioning and Recruitment
—Campaign
ValueBased Solutions
—Client Services
Wal-Mart
—New Private Label Product Naming &
—Positioning
Warner Cable
—Corporate Positioning, Brand Naming
Watt, Fleishman, Hillard 
—Accounts Services
Wendy's Food Service  
—Ad Campaign, Brand Positioning
Westco Group, Inc. - Sealy  
—Serta Ad Campaign. Brand Promotion
What On Earth 
—New Product, Catalog
White Outdoor Power Products
—Brand Positioning, Winter Sales
—Promotion
Women's Cycling Event, MD
—Ad Campaign
Wooster Brush
—Branding, Magic Koter, Point of
—Purchase
World Kitchen, Inc. - Corelle Line
—New Product Naming
Yard Man Lawn Tractors
—Brand Positioning
Yosha Enterprises, Inc.
—Branding